Your Windfall is coming. And that changes everything. An inspired enclave of mountain homes on 148 acres of parks, ponds, trails and Nature Preserve. Distinctive architecture inspired by Georgian Bay cabins and chalets. Set proudly apart yet connected by nature. With its extraordinary combination of storytelling, watercolour illustrations and storybook-inspired layout, this campaign sets a unique tone for this competitive ski destination and that changes everything.
To maximize registrations by creating a campaign for this 148-acre master planned Blue Mountain-area community of singles and semis with a unique vision; a neighbourhood nestled in nature of homes that represent an artful modern and eco-friendly interpretation of Georgian Bay cabin and chalet designs.
Over 60% of Phase 1 homes went in the first weekend. Remaining homes sold quickly and Phase 2 is taking registrations now. In 2013, the campaign won awards from the OHBA for Best Low Rise Advertising Campaign and Best Low Rise Sales Brochure.