Kingston, Ontario is home to Queen’s University, one of four “Canadian Ivys” with a world-class reputation that draws tens of thousands of students from around the world. But only 3900 beds are available on campus and those are allocated to first year students. The small town’s strict planning regulations means an urgent need for clean, modern student housing in the historic core near the university. The ‘Higher Degree’ campaign capitalized on the famed University setting with consistent graphic of bookshelves, plus hard facts about the investment opportunity.
To create awareness of the student housing market and sell out the multi-building condominium walking distance from Queen’s University, by targeting both parents and investors.
Released first, University Suites North Tower sold out in a few weeks. Just three months later, the South Tower is in final release and nearing sell out.