For Richview, National was speaking to a very specific person: young upwardly mobile families looking to live in a desirable part of Etobicoke. With electric colours and fun, family-friendly imagery, this campaign addresses their needs directly by telling them what “you want”. The benefits are front and centre. The birds-on-a-bicycle illustration brings a smile. And the colours jump off the page.
To create a large registration list of young families interested in a townhome in Etobicoke’s desirable Richview community.
The community sold out before opening to the public.