Capitalizing on the setting to communicate the conservation aspect, the campaign uses only actual photography of the magnificent setting with its pristine lakes, forests and acres of natural splendour. Strong headlines reflect nature’s colour pallette.
To launch the largest conservation community in Atlantic Canada at Porters Lake near Halifax, by introducing the concept of a master planned community to a market accustomed to build-your-own neighbourhoods.
With the Experience Centre open, seminars and tours are drawing streams of visitors who are embracing the conservation community concept. Sales are proceeding at a strong level. Seven Lakes is a proud winner of three 2014 Canadian Home Builders Awards.