Just $49/month for Deerhurst + Horseshoe, all day, every day. That’s the essence of Skyline’s Play Pass. With a Play Pass, every day is play day. Using vivid colours, action silhouettes and a fun and friendly font, this campaign invites readers to experience Deerhurst and Horsehoe for one low price.
To introduce the new Play Pass program and build a base of Play Pass subscribers.
The program was launched to the public in 2014 and has proved to be a popular success.