Capturing the hopes and dreams of their homebuyers has been a key component of the National Homes brand ever since they initially developed the “You Are the Blueprint” positioning for the company back in the 1990’s. This campaign speaks from the heart of a homeowner, telling the very personal story of the life of their family, finishing with the commitment, shared by National, that “I did it all for you.”
To delve deeper into National’s long time brand position of “You are the Blueprint”, while retailing a number of communities.
National’s brand is now so strong that the builder can command a $50,000 premium for comparable product in the same neighbourhood. People believe when National say that it’s all about YOU.