How to broaden your base of season pass holders? Add up all the great new improvements and tell people about them. Especially if they add up to 20! The 20 Times Better campaign is aggressive, young, hip and hard hitting with language like “a kickass price”. Using black, red, white and blue, a snowboarder leaps off the page and a tower of type reaches for the top of the screen. This is retail that kicks it hard.
To sell season passes to Horseshoe
Horseshoe has increased its year over year sales of season passes and the creative has received a lot of positive attention.